Cars & Coffee is the global phenomenon where the passion of supercar owners and enthusiasts become reality. It is a world class, multibrand and multiperiod display to share the emotions conveyed by the roar of powerful engines and by the sight of so many stunning cars.
I had the privilege to work closely with the team that organized the Romanian event and became the Head of Design in the process.
We partnered closely with the Cars & Coffee team to develop the new purpose, helping them and the participants to focus on what matters the most; and that’s not even about the cars.
It was about the people.