The ugly truth

“Being irrational are the cases where we think we will behave in one way, but we actually don’t. And those are the cases when people are likely to make decisions”

- Dan Ariely

Long story short, people are driven by emotions, not by rational thought. No matter what you may had in mind so far, according to behavioural economics, people don’t make their buying decisions by weighing the pros and cons of each product. So much for rational decision-making.

The reality is that consumer’s irrationality is where the whole power lays; in order to persuade anyone to buy your products the aim has to be for the irrational mind. Understanding the motivation behind buying decisions will give your business the competitive edge.

Engage the power of an emotional strategy

We are all after our own interests meaning all we ever think about is “what’s in it for me?”.

Simply put, people are only buying the end result.

Now, it’s about time to trigger the highest emotional point in your customers if you want to stay up high on the market.

Shocking or not, people never buy the product or the brand itself. We are all after our own interests meaning all we ever think about is “what’s in it for me?”. Simply put, people are only buying the end result.

What people are essentially looking for is having the deepest desires satisfied whether is joy, confidence, acceptance or any other positive feeling they might need to achieve. In this way, your product represents just a means to an end – consumer’s emotional state.

All in all, do you sell products or experiences?

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